On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. During his set, he decided to do something different. Instead of playing the songs in full, he played only their instrumental sections, or “breaks” – sections where he noticed the crowd went wild. During these “breaks” his friend Coke La Rock hyped up the crowd with a microphone. And with that, Hip Hop was born.
Today, we celebrate the 44th anniversary of that very moment with a first-of-its-kind Doodle featuring a custom logo graphic by famed graffiti artist Cey Adams, interactive turntables on which users can mix samples from legendary tracks, and a serving of Hip Hop history – with an emphasis on its founding pioneers. What’s more, the whole experience is narrated by Hip Hop icon Fab 5 Freddy, former host of “Yo! MTV Raps.”